Goal

  • Support strategic planning efforts of builder focused channel and territory sales managers.
  • Assist in strategic forecasting and builder lead support.
  • Speaker and content for annual distributor meeting.
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Solution

  • Home Builder Outlook subscription.
  • Custom designed snapshot report incorporating permit and deed information, delivered on a quarterly basis.
  • Chief Economist to speak at distributor meeting and create custom reports.
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Result

  • New planning tools resulted in sales growth in under-performing territories.
  • Preferred contractor meeting resulted in stronger JM-contractor relationships and increased orders.
  • New construction again considered to be a critical part of JM’s growth strategy.
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