Goal

  • Johnson Development wanted to assess market opportunities within a submarket of Northeast Houston prior to launching its Fall Creek Master Planned Community.
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Solution

  • Evaluated housing supply and demand in surrounding competitive markets as well as the Greater Houston SMSA. ¬†Metrostudy recommended a variety of appropriate lot sizes, housing square footage ranges, forecasted an annual sales pace and an amenity package appropriate for a high quality MPC.
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Result

  • Revenues exceeded expectations.
  • Retired debt on the property significantly earlier than estimated.
  • Final IRR was 40 percent higher than forecasted.
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