In Tepid Housing Market, Builders Cater to Desires of Well-Off

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NEWTOWN SQUARE, Pa. — Lisa Gray spent a few months searching for a home that would span the generations, one where her two sons would want to bring friends throughout their teenage years and that her aging parents could navigate with ease.

She settled on a two-story house here tailored to include a game room for the boys and a first-floor guest bedroom to avoid the need for climbing stairs. The cost of most homes in this new development? Roughly $1 million — and up.

“I thought I would just build and make it exactly like I want,” said Ms. Gray, a managing partner at a venture capital firm, who moved into her gray-speckled-stone home three months ago.

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