Missed the 2Q18 Consumer Insights Webcast? Watch the recording now!

Metrostudy and Zillow Group Consumer Segmentation Experts Speak About Generational Trends

In this webcast, Zillow Group’s Customer Insights Director, Mary Kaye O’Brien discusses findings from the 2017 Zillow Group Housing Trends Report, as well as how technology, social groups and trust in institutions have shaped the new home buyer. Metrostudy’s Consumer Segmentation Lead, Paige Shipp, then addresses the key characteristics of buyers across generations and how those generational differences impact each group’s perspectives. Shipp also walks through the floor plans and amenities that each segment is looking for in buying a home.

Hear about how consumer segmentation can help builders and marketers successfully reach prospective buyers.

Watch the webcast recording now!

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