Consumer Insights Fireside Chat Highlights
The powerhouse panel of Meyers Research Principal Mollie Carmichael, Metrostudy’s Consumer Insights Expert Paige Shipp, and Zillow Group’s Consumer Insights Director Mary Kaye O’Brien, discussed several topics including:
- Different uses for consumer insights between builders and BPMs
- The role of technology in meeting the needs of homebuyers
- Adapting sales and marketing strategies to prepare for future changes
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