Metrostudy Announces Consumer Data And Insights Webinar Series

Series to Focus on Hottest Consumer Trends in Today’s Housing Market

WASHINGTON, D.C. (March 22, 2017) — Metrostudy, a Hanley Wood company, announced today the launch of a consumer data and  insights webinar offering insight into today’s hottest consumer trends and topics impacting the housing market.

The first in the series is A Discussion on a Difficult Topic: Affordability in Today’s Housing Market slated for March 30th at 2:00 p.m. ET. Participants will be briefed on the topic of affordability by Paige Shipp, Regional Director, DFW TX, and Penny Arensdorf, VP Consumer Segmentation from Metrostudy. They will be joined by KTGY Architecture & Planning and Brookfield Residential, both providing an architect and home builder point of view regarding affordability in today’s housing market. Affordable residential projects and solutions from across the country will also be presented.

“As many metro markets face a housing shortage and all time peak home prices, we are excited to offer this timely virtual event,” said Ali Barrionuevo, Vice President of Product Management & Marketing. “This series will arm our customers with information, data and insights they need to inform critical market decisions.”

Discussion topics will include:

  • What does “affordability” look like in your market and what option is best?
  • How do I still make money while designing and selling an “affordable home”?
  • What sacrifices are buyers willing to make to own a new home?
  • How do I build a house with fewer options that sells?
  • What are the wants vs. must-haves in a new home?
  • What works/doesn’t work from the perspective of an architect and builder?

More information on how to register can be found here.

To learn more about the series or to suggest a topic, please contact Heather Knutson at

About Metrostudy

Metrostudy is the leading provider of primary and secondary market information to the housing and residential construction industry. Metrostudy’s actionable business intelligence informs investment decisions that mitigate risk and grow revenue for builders, developers, lenders, suppliers, retailers and manufacturers. It’s the construction industry’s only integrated data intelligence solution supported by the most extensive U.S. geographic coverage. Learn more at

About Hanley Wood

Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit