Metrostudy’s Real Estate Consulting Practice Responds To Customer Demand For Real Time Intelligence

WASHINGTON, D.C. (February 18, 2016) – Hanley Wood, the premier company serving the information and marketing needs of the construction industry, announced today the expansion of Metrostudy’s Real Estate Consulting Practice amidst an increasingly healthy housing economy and continued customer and lender demand for Metrostudy’s Market Studies.

Metrostudy Market Studies, renowned in the world of housing and finance for being the most reliable intelligence obtainable to mitigate risk and maximize profits, deliver precise and real-time market data not available elsewhere in the industry or in public records – from demographics, deed records, and tax assessor information to the more critical nuanced information such as zoning implications, land prices, or affordability factors that can’t be gleaned from standard data or public records.

A typical Market Study consists of an expert analysis of the competition, supply and demand for new homes, and recommendations that may include type of product, lot size, mix and pricing.  Build-out models, demand analysis models and housing forecasts are also often included.

While the housing economy continues to improve, it is at a more controlled pace than in past cycles; issues such as land prices, affordability and a shift in first-time home buyer behavior make it imperative for developers, builders and lenders to eliminate as much risk as possible.

“Lenders are cautiously re-entering the acquisition, development and construction lending space and increasingly require builders and developers to have third-party research to validate the feasibility and timeliness of proposed projects,” said Chris Veator, President of Metrostudy.  “The primary research conducted by our field team is fundamental to our Market Studies, and something no one else can offer; it’s our secret ingredient.  Without Metrostudy core data, other data providers are forced to rely on often outdated publicly available information that differs from market-to-market and from month-to-month, producing imprecise results.”

Spearheading the expansion of the real estate consulting practice are Lawrence Dean and Tom Hayden, both senior advisors.  Dean holds a Master’s of Science in Land Development and a second Master’s degree in Urban and Regional Planning, both from Texas A & M and will oversee operations in Texas and the Eastern United States.  Hayden, a graduate of Colorado State University with a Bachelor of Science in Business Administration/Organization Management and a minor in Political Science, will serve clients in 14 states, with specific attention to markets along the Colorado Front Range, as well as those in Southern California, Utah, Idaho, Nevada, Arizona and New Mexico.

Both Lawrence Dean and Tom Hayden possess decades of experience assisting builders, developers and investors with strategic planning, market and financial feasibility studies, economic and demographic forecasting, product positioning and planning, consumer analysis, absorption modeling and overall market evaluation and opportunity analysis.

“At our core, Metrostudy is a strategic advisory service for our member partners.  As our clients evolve into needing deeper analysis, we want to be there for them by offering the very best foundational data coupled with the unparalleled insight of our regional directors and consultants,” said Robb Coltrin, General Manager of Consulting.   “Expanding our consulting team and putting Tom and Lawrence in these leadership roles is fundamental to better serving our clients.”

Learn about our suite of consulting services designed to answer your toughest questions.


About Metrostudy

Metrostudy is the leading provider of primary and secondary market information to the housing and residential construction industry. Metrostudy’s actionable business intelligence informs investment decisions that mitigate risk and grow revenue for builders, developers, lenders, suppliers, retailers and manufacturers.  It’s the construction industry’s only integrated data intelligence solution supported by the most extensive U.S. geographic coverage.  Learn more at

About Hanley Wood

Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics-and editorially-driven Construction Industry Database, the company provides business intelligence and data driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit