How a Breakthrough Information Strategy Helps Power BPM Sales Success

A leading building product manufacturer wanted to move the customer conversation from price to value. Metrostudy delivered an enabling sales solution that elevates the company’s sales representatives from vendors to trusted partners.


  • A New Dimension to Sales Support
  • Breakthrough Local Market Insight
  • From Vendor to Trusted Partner

In the battle to claim their fair share of orders from a resurgent home construction industry, building product manufacturers (BPMs) are aggressively moving to lock-up relationships with contractors. As a substantial improvement to old school promotional tactics like discounts, rebates, co-op dollars and other sales incentives BPMs use to help grow dealer volume, a growing number of innovative BPMs have added one more: market information.

One leading BPM has shown the way with an innovative strategy to provide their customers with proprietary market intelligence. The program, while in its early stages, is already hailed as a great success for building the company’s brand and driving sales by helping dealers identify and win new accounts.

To illustrate sales performance, one of the BPM’s dealers credits the report to identifying a local market prospect that they quickly converted into a new, top-tier customer.

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